THE CHALLENGE:
We were given a task to give a fresh face to the Gayer Anderson Museum located in Cairo, Egypt. Which means fully rebrand the museum's identity, which we made by creating a business idea and our mission was to grab the attention of our targeted group who were "Families", our aim is to provide a fun experience to all members of the family and not only to keep our museum's identity local but to make it GO GLOBAL! Which is why we chose two markets:
-Ireland
-Morocco
LOGOS:
THE GAYER ANDERSON POP UP BUS "G's WHEELS"
TOUCHPOINTS:
1-Interactive mural where everyone can unleash their artistic side
2-A pocket book for adults to get to know the story of the museum with more details
3-A children's book that holds legends and fictional stories
4-Pipe
5-Cloth drawstring for the Moroccan market
6-Membership cards
7-Water flasks
8-An Irish chocolate for the Irish market
9-A lighter
10-Stationery set
Tickets Machines for different markets
APPLICATION:
Our application basically is a treasure hunt game based on augmented reality which helps you explore more of the museum.
Museum's Map:
